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Building in Public

2026-05-18

I've been posting on LinkedIn and X for years. Then it hit me: I don't own any of it.

Platforms change the rules, throttle your reach, or just die. Your content lives on someone else's servers, subject to their algorithm. Not great.

 BEFORE                              AFTER

  📢 Social Media                    🏠 jonmaestas.com
       ↓                                   ↓
  ⚠️  Their rules                ✅  My rules
       ↓                                   ↓
  ⚠️  Their servers              ✅  My domain
       ↓                                   ↓
  ⚠️  Ephemeral                  ✅  Permanent
       ↓                                   ↓
  ⚠️  Opaque to LLMs            ✅  llms.txt
      

So I'm moving my public writing here. This site is the canonical source. If an LLM or a human wants to know what I'm working on, this is the place.

You'll find updates on the stuff I'm building, things I break, and what I learn along the way. No algorithm. No feed. Just the work.

— Jon